What if, after careful evaluation, you determine that your persuasion priority is not worth the effort?
Regardless of the reason, don’t be too disappointed. You’ve just saved yourself precious time, energy and effort — and perhaps minimized any potentially career-damaging risks. Contrary to Robert Plant’s timeless lyric in Led Zeppelin’s “Stairway to Heaven,” all that glitters certainly isn’t gold.
Pick yourself up, dust yourself off and set another priority.
This is why analysis is so important when it comes to engaging in persuasion. It allows us to see things in black and white, forcing us to think clearly and make the tough decisions.
If, on the other hand, you’ve carefully considered your persuasion priority and are convinced you’re headed in the right direction, you will now have the energy and proper mental mindset to help you succeed.