Any time you reach for something new, better and different, stress will be involved. The key is determining what kind of stress you might experience with your persuasion priority.
The first is distress, the sort most of us already know and experience — probably quite frequently. This is when your body responds physically and negatively to your mental state. Typically, heart rates elevate, muscles tense, teeth clench and the body releases the damaging chemical cortisol into the bloodstream. Although I’m not a doctor (and I don’t play one on TV), too much of that is never a good thing.
The other kind of stress is eustress — the “good” kind of stress. When you’re mentally challenged to follow a speaker’s logic, complete a challenging math problem, learn a tough piece of music or rise to the occasion and meet a pressing deadline, new neural pathways help your brain become more fit.
You also can experience eustress when you challenge yourself physically by lifting a heavier weight, running at a faster pace or increasing the incline on the treadmill. You’re forcing your body to increase your physical and cardiovascular capacity for work, which releases the positive chemical dopamine and makes you feel good about exerting energy.
You Need Stress
You can’t live a life without any stress. Distress is inevitable, and reasonable levels of eustress should be encouraged. My mentor Alan Weiss, who penned the foreword of my book, Persuasion Equation, is a naval battle expert who often quotes Revolutionary War naval hero John Paul Jones: “I wish to have no connection with any ship that does not sail fast, for I intend to sail into harm’s way.”
If you want to hear “yes” more often, you’ll have to sail into harm’s way.
Load yourself with the right kind of stress to help you continue to grow. If you pursue your chosen persuasion priority, will you be putting yourself in a position of growth — or something else?
(Photo courtesy of Gratisography.)