Entries by Mark Rodgers

How to Make a Positive (and Provocative) First Impression

We all know that feeling of walking into a room in which we know absolutely nobody. You might think everyone is staring at you, and that could be true. In fact, they’re already forming opinions about you based on your posture, demeanor, attire, and overall appearance. That can be a harsh reality to face, especially […]

How to Win Back Credibility

As chairman and CEO at General Electric for 20 years between 1981 and 2001, Jack Welch was known as “Neutron Jack,” because his often-draconian decisions left buildings standing but removed all the people. When GE suffered a variety of public bruisings — scandals within the multinational corporation’s credit department, price-fixing with diamonds in South Africa, […]

Here Are Four Ways to Lose Credibility Quickly

Now that I’ve shared four ways to boost your credibility, here are four ways to jeopardize it. There is only one condition worse than not having credibility, and that is having had credibility and losing it. Credibility lost is extremely hard to regain, so let’s look at key causes and successful prevention techniques: 1. Your […]

Four Ways to Elevate Your Credibility

In a previous post, I asked about how much credibility you have. Depending on how honestly you answered that question will determine whether you keep reading this post. Here are four ways to build more credibility in the eyes of everyone you encounter: 1. Realize that nothing breeds success like success. Publicize your successes, but don’t […]

How Much Credibility Do You Have?

Credibility cannot be achieved if you do not possess the following three attributes: expertise, track record and respect. 1. Expertise Expertise means that you actually comport yourself as an expert. Experts’ opinions are believed and sought; they are not generally subject to quibbles or arguments. No one has ever walked up to Peter Drucker and […]

How to Persuade Large Groups of People

You know the feeling: You must make a big presentation to a group of stakeholders or potential partners and convince them to support your idea or do business with you. Presuming you’ve done all the necessary prep work — researching your audience and its needs, developing your case and having the data to back up […]

Be More Persuasive By Asking More Meaningful Questions

Obtaining meaningful background information is critical when in the process of making a sale — and it will make you appear more persuasive in the eyes of everyone from your buyer to your boss. In order to do that, try asking questions like these: “If I may inquire, how long have you been thinking about […]

How to Create Your Own Halo Effect

One idea critical to increasing a person’s persuasiveness is the so-called “halo effect” — which doesn’t receive as much attention as it should. When we judge others positively in one aspect of their lives, we often judge them positively in other unrelated aspects. This is known scientifically as exaggerated emotional coherence, and more commonly referred to […]

The Best Way to Start A Conversation

Take a page from business consultant and best-selling author Jim Collins: Start a conversation with the question, “May I ask, where are you from?” You’ll receive a host of varying responses, upon which you can build the rest of the conversation. Individuals may respond by mentioning a locale (I’m from Pennsylvania.), a company (I work […]

How Your Face Can Betray Your Words

A biotech marketing director once asked me, “Mark, how do I get my team onboard with a program I don’t believe in?” My immediate, slightly sarcastic mental response: There’s no magical approach. My actual response: “You can’t.” Your external actions and internal thoughts must be aligned. I call this “congruency.” A Harley-Davidson dealer wanted my […]