“You can’t measure morale!” somebody once tried arguing with me. “You can’t measure enthusiasm!”
OK, fair enough. But that doesn’t mean we shouldn’t try. That’s why I have a two-step method to help prove the unprovable:
1. Describe an observable behavior that you believe is an indicator of the desired result.
2. Count the occurrences.
It’s that easy.
If you’re seeking sustained high morale, perhaps you’ll choose to measure whether people are on time for staff meetings, or you might calculate what percentage of the staff is displaying positive emotions during a meeting. If you’re seeking efficient and effective teamwork, count the number of times people come into your office asking for you to settle disputes. If you’re trying to build positive repute, keep track of positive media mentions.
Is this a perfect method? Of course not. But it certainly is better and more accurate than using intuition alone. And the results might be compelling enough to help you prove your point.