A biotech marketing director asked, “Mark, how to I get my team on board with a program I don’t believe in?”
My immediate, slightly sarcastic, mental response: These aren’t magic methods.
My actual response: You can’t.
Your external actions and internal thoughts must be in alignment. I call this state congruency. Not to get all “West coast woo-woo” on you, but mental conflict can be felt by those you’re attempting to persuade.
The fundamental persuasion heuristic is this: If you want to be convincing, you have to be convinced.