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The best way to minimize the likelihood of taking a foolish persuasion risk is to ask questions first and seek agreement later. Like this: “What’s your view on the new ad campaign?” “In your opinion, are new research protocols available that can accelerate the time to market?” “What’s your take on my performance?” “What’s your […]
One of the surest ways to remain in control of a persuasion situation is to provide your target with a moment in which he scratches his head and says, “That’s an intriguing idea. I’ve never thought of it like that.” A-ha. All of a sudden, you’re adding value to the conversation. You’re enabling someone to […]
Staring straight ahead, firmly gripping the wheel, the driver fixated on the snowy road in front of him. His jaw clenched, he steadily — subconsciously, perhaps — pressed harder on the gas pedal as he and his vehicle pushed onward through the driving snow. But he wasn’t thinking about the road; instead, the driver’s mind was […]
Building your business case can achieve skyrocketing persuasion results. It all begins with such quantitative actions as doing due diligence, then measuring return on investment and knowing how much you need to sell. Then, you must create positive emotional links. Finally, put everything together to create both real and hypothetical case studies to make your point. To best convince […]
As the holiday shopping season kicks into high gear, retail professionals will be busier than ever. Whether you sell motorcycles, jewelry or consumer electronics, your job is to persuade holiday shoppers to buy what you’re selling. My advice during this critically important but potentially lucrative and exciting time? Don’t be one of those brands, companies or […]
There are quantitative and qualitative aspects to any persuasive argument, and you can’t afford to omit either dynamic. In previous posts, I wrote about the importance of building your business case. It all begins with such quantitative actions as doing due diligence, then measuring return on investment and knowing how much you need to sell. Mastering that synthesis of […]
In previous posts, I began explaining how to build your business case to achieve skyrocketing persuasion results. It all begins with doing due diligence and then measuring return on investment. Another step with which you should be familiar when building a persuasive business case is the break-even calculation, which answers the question: “How many units do we need […]
In a previous post, I began explaining how to build your business case to achieve skyrocketing persuasion results. It all begins with doing due diligence. The most fundamental financial measure is return on investment. Companies use this measure to determine if they should take action — or if the action they took was worth it. The […]
Over the next several posts, I will explain how to build your business case to achieve skyrocketing persuasion results. Building your business case is a great way of doing due diligence and ensuring that your persuasion priority makes good sense for both you and others. This requires two primary building blocks: logic and emotion. Have you […]
If you’re visiting this website, you might already be familiar with the concept of confirmation bias: We seek facts, stats and opinions that prove our hypothesis or our preconceptions. For example: • The person we hired is doing a fantastic job. • The program we launched is performing exactly as intended. • The product our […]
You have made a huge difference.
I have always admired your work and talent, and appreciate how much you have contributed to the success of HDFS.
I personally think that you are one of the most engaging speakers I've seen, the content of your presentation was both interesting and relevant, and you approach the subject matter in a unique and thoughtful way. I only wish you could have spent more time with us.
If you are interested in boosting your career through powerfully impacting the success of individuals and organizations then attend a session with Mark Rodgers.
Mark is a dynamic presenter - lots of substance and personality.
This session was packed with insights to the act of persuasion and unraveling clues to navigate organizational politics.
Classic lessons in organizational awareness and the importance individual relationships and agendas play in getting things done.
Lots of great, practical tips presented in an engaging format.
Mark is a gifted adult educator. His memorable instructional style engages the audience and builds a bridge from the classroom to the work place.
Fantastic and substantive! Great topic and engaging presentation. Thanks Mark!
Your opening Presentation really set the tone for our weekend. Phenomenal ...
You spoke directly to members' needs and provided great take home value. Your presentation skills are outstanding.
Your enthusiasm, terrific sense of humor and obvious love of what you do was infectious (in a good way!).
I hear a lot of speakers. In the brevity of time, Mark got so many of my brain synapses working. Great ideas. Tangible information. Fun!
Awesome information. Awesome energy. Awesome relevance.
To this day people still ask me about the session with Mark Rodgers... you were fabulous.
Powerful speaker on a relevant topic for use in business and personal lives.
Your keynote session was very well received and your retailer sales and marketing ideas were right on.
Mark is a lightning rod - creating a rapid flashing of ideas and solutions in his listeners' minds.
Informative, educational and exciting!
Powerful! Empowering!
Mark's "Making It Happen" program contains critical human behavior insights that will benefit all people - professionally and personally - when put into practice.
Mark packed an amazing amount of valuable and applicable information that I can put into practice into just a few hours.
Simple, easy to apply techniques that can be immediately applied to any organization or personal situation.
Once again you captured the hearts and minds of our participants in your seminar.
Participants commented on wanting more time with your teaching because of your energy, unbelievable presentation skills and invaluable content.
You gave solid no nonsense responses to their questions. Participants reported this was one of the best seminars they have taken.
Interesting, thought provoking and practical.
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