Language skills are crucial for persuasion success. And the language you use depends on the situation in which you find yourself.
Here is my suggestion: Practice describing common business situations on three different levels: straightforward, descriptive and sophisticated.
For example, your past clients were: “happy” (straightforward), “delighted” (descriptive) or “elated” (sophisticated). The business conditions were “tough,” “formidable” or “onerous.” Your results were “great,” “extraordinary” or “astonishing.”
As you can see, language isn’t an exact science — and you may choose different descriptors than me — but the key is to build your vocabulary so that you can match your target in whatever situation you find yourself.
Whether your targets are customer service people, marketing professionals or finance experts — and whether they are front-line buyers, mid-level managers or C-suite executives — you’ll have more options in your repertoire. When applied correctly, they can dramatically improve your effectiveness and enable you to communicate on any level.
Practice this idea, and you’ll hear “yes” more often.