• Would you like to make your good idea an organizational reality?
• Would you like to be able to communicate in a powerful and compelling manner?
• Would you like to be able to get your team, your clients and your prospects to say “yes!” more consistently?

If so, you’ve come to the right place. We help individuals and organizations who want to dramatically improve their ability to persuade. So whether you’re in sales, marketing, management, HR, engineering or any position in your organization we can help.

Persuasion matters, whether with prospects, clients, suppliers, the community, employees, investors, or the media; and we can improve your influence 360 degrees. The ability to persuade can help you create your inimitable marketplace superiority resulting in you hearing “Yes!” more often.

Our brand is Persuasion MattersSM and our tagline is “helping others understand why your way is best.” On occasion people ask, “But what if my way isn’t best?”

If you’re not convinced of quality of your ideas, I doubt very seriously if you will prevail upon others. If you want to be convincing, you have got to be convinced. If you don’t believe your idea, your position or your solution is the best fit for the situation, then do the intellectual lifting necessary to improve it.

And don’t be mistaken, ours isn’t just an individual view.

“Your” can be either singular or plural so in addition to promoting your individual ideas, it’s crucial to recognize the importance of collaboration in creating a great idea which can move you and your organization forward. A design team innovates a product, a sales team develops a strategy, an operations group develops a new process; these are all opportunities to help others understand why your way is best. All while simultaneously creating positive change and innovation in your organization.

So why does persuasion matter?

Whether you’re working with prospects, clients, suppliers, the community, employees, investors, or the media, your ability to persuade others will help you create your inimitable marketplace superiority; resulting in you hearing “Yes!” more often.

I’m Mark Rodgers and this is Persuasion MattersSM – Helping Others Understand Why Your Way Is Best.