Persuasion Equation

Say ‘yes’ to the only persuasion book you’ll ever need: Persuasion Equation

Has your success ever hinged on someone agreeing with your initiative? Have you ever watched a project fail from lack of buy-in? Stood dumbfounded as someone else was handed the promotion you coveted? Watched a potential client pass on your proposal in favor of a more charismatic competitor?

Mark Rodgers has spent three decades helping people hear “yes” more often, and now — for the first time ever — he’s put everything you need to go from zero to persuasion hero all in one place. Persuasion Equation is the only book you’ll need to help you receive the green light on a project, successfully win that promotion and land your biggest client ever.

This eye-opening and practical book reveals universal but surprising truths about:

• Persuasion: What it is and what it isn’t — plus how it should be used
• Credibility: How it’s gained, lost and rebuilt
• Decision Making: Real reasons why people say “no,” and how to move them toward “yes”
• Personality differences, gender gaps and age disparities: How to leverage them and gain agreement

You’ll also learn how to use precise combinations of quantitative and qualitative reasoning to target the logical, financial, and emotional sides of an issue, so that buy-in is truly three-dimensional.

If the art of persuasion were paint by numbers, everyone would be Picasso. But it isn’t, and they aren’t. That’s why Persuasion Equation is your competitive advantage to hearing “yes” in every business situation. It includes powerful use-it-now tools such as:

• 9 ways to influence up, down and sideways
• A Persuasion Action Plan
• 10 emergency actions to take when “yes” seems out of reach
• Moment-of-yes do’s and don’ts

Persuasion is not magic. Instead, you need a dynamic process designed to meet any business situation, in any industry, at any level. That process is the Persuasion Equation, and it’s one that Mark Rodgers will help you solve.

Order your copy of Persuasion Equation today.