Language skills are crucial for persuasion success. Here’s one exercise that if you use regularly can make you a “force” to be reckoned with.

Practice describing common business situations on three different levels:

One level might be, plain-spoken. Another might be very descriptive. And a third might be called sophisticated.  For example, your past clients were: happy, delighted, or elated. The business conditions were tough, formidable, or onerous. Your results were: important, considerable, substantial or even great, extraordinary or astonishing.

As you can see, language isn’t an exact science, and you may choose different descriptors than me, but the key is to build your vocabulary so that you can match your target in whatever situation you find yourself.

Whether your targets are customer service people, marketing professionals or finance types, whether they are front line buyers, mid-level managers or C-suite executives you’ll have more options in your repertoire which, when applied correctly can dramatically improve your communication and will enable you to communicate on any level.

Practice this idea and in short order you’ll be hearing “Yes” more often.