“Either/or.” That’s a turn of phrase passed down from generation to generation of people trying — unsuccessfully — to persuade others. And it brings to mind such negative stereotypes as white shoes and plaid pants. But if you look at the phrase intelligently — and apply the psychology of persuasion — it can be transformed […]
Author Archive for: Mark Rodgers
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Entries by Mark Rodgers
Many professionals take (at best) a mindless approach to persuasion. What I mean is that, either consciously or subconsciously, they simply assume that just because they’ve heard people say “yes” to them — and they’ve given the same response to others — they understand the complexities of attaining agreement. That supposition couldn’t be further from […]
LinkedIn analyzed thousands of job postings and listed “persuasion” as one of the top five in-demand skills for 2019. But to the uninitiated, that term “persuasion” has negative connotations. After all, when someone says, “You’re not going to persuade me!” it’s usually spoken in defiance. Or a well-intentioned person might proclaim, “I would never try […]
Effective persuasion requires relationships. Successful relationships are built on conversations. So in order to be better at persuasion, you need to get great at speaking with others. Here’s how: Take a page from best-selling author Jim Collins and start with this question for someone you don’t know: “May I ask, where are you from?” You’ll […]
What if the first impression you leave is far from angelic? If positivity is the halo effect, then the opposite impression must be the “horns effect.” Something about you is off-putting to someone else. And much like the halo effect, the horns effect can color your interactions with others. Here is a quick way to […]
The “halo effect” — or, as it’s scientifically known, “exaggerated emotional coherence” — doesn’t receive the attention it should. The halo effect occurs when we judge others positively in one aspect of their lives (appearance, wit, charm, industriousness) and then apply positive feelings to them for other, often unrelated areas (problem-solving, leadership, sales prowess). Edward […]
What’s the single most important skill that a sales professional — and, really, all professionals — can have? This is a question I often ask workshop participants. And I often receive the usual responses: Product knowledge! Adaptation! Listening! When that happens, I nod as I move the conversation from person to person. When I finish, I […]
We all have tendencies of thought, patterns that influence our thinking. These are often referred to as cognitive illusions or biases. But perhaps the root of all biases is availability bias — meaning we give the most credence to what we can most easily recall. If we remember an occurrence quickly without much effort, we […]
Confirmation bias is always at work inside our brains. Why? Because it’s human nature to seek out facts, statistics and opinions that we think prove our existing beliefs — even if those beliefs are incorrect! In other words, we see things not always as they actually are, but as we want to see them. Here are three examples that convey […]
We’re now ready for the final step in my seven-step persuasion priority action plan. I wrote about the previous six steps here and here. At this point, you have thoroughly evaluated your risk and reward, as well as determined whether you’d like to move forward with you persuasion priority. Remember, your persuasion priority is this: […]
You have made a huge difference.
I have always admired your work and talent, and appreciate how much you have contributed to the success of HDFS.
I personally think that you are one of the most engaging speakers I've seen, the content of your presentation was both interesting and relevant, and you approach the subject matter in a unique and thoughtful way. I only wish you could have spent more time with us.
If you are interested in boosting your career through powerfully impacting the success of individuals and organizations then attend a session with Mark Rodgers.
Mark is a dynamic presenter - lots of substance and personality.
This session was packed with insights to the act of persuasion and unraveling clues to navigate organizational politics.
Classic lessons in organizational awareness and the importance individual relationships and agendas play in getting things done.
Lots of great, practical tips presented in an engaging format.
Mark is a gifted adult educator. His memorable instructional style engages the audience and builds a bridge from the classroom to the work place.
Fantastic and substantive! Great topic and engaging presentation. Thanks Mark!
Your opening Presentation really set the tone for our weekend. Phenomenal ...
You spoke directly to members' needs and provided great take home value. Your presentation skills are outstanding.
Your enthusiasm, terrific sense of humor and obvious love of what you do was infectious (in a good way!).
I hear a lot of speakers. In the brevity of time, Mark got so many of my brain synapses working. Great ideas. Tangible information. Fun!
Awesome information. Awesome energy. Awesome relevance.
To this day people still ask me about the session with Mark Rodgers... you were fabulous.
Powerful speaker on a relevant topic for use in business and personal lives.
Your keynote session was very well received and your retailer sales and marketing ideas were right on.
Mark is a lightning rod - creating a rapid flashing of ideas and solutions in his listeners' minds.
Informative, educational and exciting!
Mark's "Making It Happen" program contains critical human behavior insights that will benefit all people - professionally and personally - when put into practice.
Mark packed an amazing amount of valuable and applicable information that I can put into practice into just a few hours.
Simple, easy to apply techniques that can be immediately applied to any organization or personal situation.
Once again you captured the hearts and minds of our participants in your seminar.
Participants commented on wanting more time with your teaching because of your energy, unbelievable presentation skills and invaluable content.
You gave solid no nonsense responses to their questions. Participants reported this was one of the best seminars they have taken.
Interesting, thought provoking and practical.
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