It would not be a stretch to say that everything I needed to know I learned from the Harley-Davidson business. I was always a Harley guy. I grew up in an area where Harley-Davidsons were very popular, knew people who rode, and even in college many of my projects, papers and productions had something to […]
Author Archive for: Mark Rodgers
About Mark Rodgers
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Entries by Mark Rodgers
Language skills are crucial for persuasion success. And the language you use depends on the situation in which you find yourself. Here is my suggestion: Practice describing common business situations on three different levels: straightforward, descriptive and sophisticated. For example, your past clients were: “happy” (straightforward), “delighted” (descriptive) or “elated” (sophisticated). The business conditions were […]
You may not be familiar with name “Rosser Reeves.” But some of the advertising slogans he cooked up decades ago still resonate today. Have you heard this one? “M&Ms: They melt in your mouth, not in your hands.” Or how about this one? “How do you spell relief? R-O-L-A-I-D-S.” Those are some of the iconic […]
In 1991, Guns N’ Roses simultaneously released a pair of albums, titled Use Your Illusion I and Use Your Illusion II. They aren’t talked about much about these days, but their titles can serve as a reminder that understanding how people think is crucial to your own successful persuasion efforts. I’m talking about cognitive illusions […]
Tough to build and easy to lose, credibility ranks as one of the primary characteristics of a successful and persuasive professional. A basic determination of credibility can be found in the way you answer this question: Can people believe what you say? Credibility is influenced by three things: • Technical competency• Track record• Interpersonal skills […]
One of my favorite sports pundits often say, “We all visit the same website: IAmRight.com.” By that, he means we seek facts, stats and opinions that prove our hypothesis or our preconceptions. The person we hired is doing a fantastic job, the program we launched is performing exactly as intended or the product our team created […]
Do you know that where you make your request is just as important as how you make that request? For proof, I refer you to a study by Robert Cialdini — one of my favorite psychologists and the man who developed the six principles of persuasion. Cialdini evaluated the effectiveness of medical professionals by comparing […]
Often, the most important tools in your toolbox are customers’ and clients’ opinions of you. In a word: testimonials. In the science of persuasion, this is often referred to as social proof. We follow the lead of similar others. How do most people choose with whom they do business? They ask their friends or professional […]
“Either/or.” That’s a turn of phrase passed down from generation to generation of people trying — unsuccessfully — to persuade others. And it brings to mind such negative stereotypes as white shoes and plaid pants. But if you look at the phrase intelligently — and apply the psychology of persuasion — it can be transformed […]
Many professionals take (at best) a mindless approach to persuasion. What I mean is that, either consciously or subconsciously, they simply assume that just because they’ve heard people say “yes” to them — and they’ve given the same response to others — they understand the complexities of attaining agreement. That supposition couldn’t be further from […]
You have made a huge difference.
I have always admired your work and talent, and appreciate how much you have contributed to the success of HDFS.
I personally think that you are one of the most engaging speakers I've seen, the content of your presentation was both interesting and relevant, and you approach the subject matter in a unique and thoughtful way. I only wish you could have spent more time with us.
If you are interested in boosting your career through powerfully impacting the success of individuals and organizations then attend a session with Mark Rodgers.
Mark is a dynamic presenter - lots of substance and personality.
This session was packed with insights to the act of persuasion and unraveling clues to navigate organizational politics.
Classic lessons in organizational awareness and the importance individual relationships and agendas play in getting things done.
Lots of great, practical tips presented in an engaging format.
Mark is a gifted adult educator. His memorable instructional style engages the audience and builds a bridge from the classroom to the work place.
Fantastic and substantive! Great topic and engaging presentation. Thanks Mark!
Your opening Presentation really set the tone for our weekend. Phenomenal ...
You spoke directly to members' needs and provided great take home value. Your presentation skills are outstanding.
Your enthusiasm, terrific sense of humor and obvious love of what you do was infectious (in a good way!).
I hear a lot of speakers. In the brevity of time, Mark got so many of my brain synapses working. Great ideas. Tangible information. Fun!
Awesome information. Awesome energy. Awesome relevance.
To this day people still ask me about the session with Mark Rodgers... you were fabulous.
Powerful speaker on a relevant topic for use in business and personal lives.
Your keynote session was very well received and your retailer sales and marketing ideas were right on.
Mark is a lightning rod - creating a rapid flashing of ideas and solutions in his listeners' minds.
Informative, educational and exciting!
Mark's "Making It Happen" program contains critical human behavior insights that will benefit all people - professionally and personally - when put into practice.
Mark packed an amazing amount of valuable and applicable information that I can put into practice into just a few hours.
Simple, easy to apply techniques that can be immediately applied to any organization or personal situation.
Once again you captured the hearts and minds of our participants in your seminar.
Participants commented on wanting more time with your teaching because of your energy, unbelievable presentation skills and invaluable content.
You gave solid no nonsense responses to their questions. Participants reported this was one of the best seminars they have taken.
Interesting, thought provoking and practical.
Rodgers Performance Consulting